CAMPBELL'S SOUP-"The Campbell Kids"

ALTHOUGH the Campbell's Soup advertisement shown here appeared in The Saturday Evening Post, April 6, 1935 the famous Campbell Kids appeared on car cards as long ago as 1899. Certainly no book of great advertisements would be complete without an example of this truly outstanding series beloved by young and old alike for more than half a century - already.

There seems to be no exact record, (which is unfortunately true of so many great advertisements) as to who wrote the original jingles. Miss

Grace Drayton was the first illustrator and her style has been faithfully followed by different successors.

Nobody knows how much soup the Campbell Kids have sold, but you might take a look at the huge kitchens down in Camden, New Jersey and at the first advertising page following reading matter in countless years of The Post. The red and white Campbell label is a familiar landmark in American advertising history, and the Campbell Kids have been a lively, human, endearing part of your growing up, and mine.