B B D & O - "Brown's Job"'

. Tuesday, September 26, 2006
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B ROWN'S job, by the late F. R. Feland, former treasurer of BBDO, is one of those pieces of advertising copy that is legend up and down the industry. It floors me every time I read it - and it must a good many others, too, because requests still come into BBDO for copies or permission to reprint.

Mr. Feland wrote the text in 1920 for the BBDO house organ "The Wedge" or perhaps it was called "Batten's Wedge" then (one of the oldest house organs in the country, incidentally),and it was used later as a full page advertisement in the New York Times. In both uses, it created tremendous interest, receiving much editorial praise as an outstanding piece of agency propaganda. "Just why," Mr. Feland once commented, "is a little hard to understand, inasmuch as, beyond our signature, it makes no reference to agency operation."

Mr. Feland was indeed modest.

And, incidentally, where else in the world will you find a treasurer who thought like that!