KIDDIE KAR - "The Dick Walsh Series"

. Thursday, September 28, 2006
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ADVERTISING in 1919 was refreshed with this handsome, effective campaign for Kiddie-Kars. "The verses, of course," says Richard J. Walsh, who wrote them, "are frank imitations of Stevenson." Well, it takes a darn good man to imitate Stevenson, and when Dick Walsh gave up the writing of advertisingcopy for the publishing business, advertising lost one of its most gifted men.

The Kiddie Kar verses became so popular that they were published in the form of a book for children by Lippincott. Sarah Stilwell Weber did the wonderful illustrations. Richard J. Walsh is now president of The John Day Company.